“Who is Who” in the Editorial Boards of Pakistani Media?

With the advent of 21^st century, Pakistan saw the new industry of privately owned Electronic media booming, which has now flourished into a strong and ever-growing industry encompassing all genres of information. Although the way the NEWS Channels have risen as the top watched TV channels in Pakistan is astounding! Given that the real backbone behind a strong news enterprise is its impeccable editorial quality and the people involved in the editorial process who make it possible.

A very important part of a the entire editorial board of a news channel is its Chief Editorial Head; let us have a quick lookat Pakistan’s media groups and their editorial heads.

Mian Amer Mahmood- Dunya News:

In 2008, Mian Amer Mahmood launched Dunya News, a television network, and since then he has been tightly connected with it and to-date, enjoys the role of editor-in-chief. Mian Amer hails from a business background and studied the same in college. He later launched a number of universities and has been strongly connected with the education sector, but does not hold any degrees in journalism.

Salman Iqbal- ARY News:

ARY Digital Network was founded by Haji Abdul RazzakYaqoob, owner of the famous ARY Group. He began the media enterprise network of ARY in 2000 alongside his brothers in 2000 and since then the creative control has stayed in the family. The current editorial head of ARY Digital Network is Salman Iqbal, son of Haji Mohammad Iqbal.  Following in his father’s footsteps, Salman Iqbal is quite the businessman and he took the reins of ARY Digital Network from his father, but similarly, he also doesn’t have a journalism background, but rather, a business one.

Kamran Khan- BOL Network:

Kamran Khan is one of Pakistan’s most experienced and respected journalists. He was affiliated with GEO/Jang Network for a period of 32 years during which he amassed a great fan following and a fantastic reputation which even gained international attention. Currently, he is the president and editor-in-chief of BOL Network. Having been a journalist all his life, Kamran Khan is extremely well suited for this job.

Mir Shakil Ur Rahman- GEO:

Mir Shakil Ur Rahman inherited the reins of GEO/Jang network from his father Mir Khalil Ur Rahman and has since been in-charge of the media enterprise and it many domains. Despite having some qualified journalists in their ranks, Mir Shakil continues to enjoy creative control over GEO/Jang group as the editorial head and has complete directional control over all content.

Sultan ali Lakhani – Express Group:

A businessman belonging to the infamous Lakson group and previously known to have served as a parliamentarian (from 1988 – 1994) , Mr. Sultan Ali Lakhani serves as Editor-in-Chief of the Daily Express & Express News Channel (Pvt. Ltd.)

The common aspect in most of the aforementioned editorial heads is the fact that they are lacking in journalism backgrounds and qualifications (with the exception of BOL Network’s Editor-in-Chief, Kamran Khan). A news enterprise – with the all-important responsibility of reporting the truth - should always have a journalist at the helm to assure integrity in its reporting. Moreover, this also serves as a gesture of appreciation for the hardworking journalist community to have one of them placed on the supreme decision making position of the editorial board.

However, with owners/ CEO’s having such a huge input in what goes on, the quality and integrity is bound to be compromised; similarly, this is what has been happening with Pakistani TV channels. Here’s for hoping that the culture of putting an experienced journalist by BOL as an editorial head can change this trend in Pakistani media and outline a better future for all media enterprises.

The Mysterious Case of Geo Network’s Ridiculously Exaggerated TV Ratings

Let us go back a couple of months when Geo News publicly criticized the Pakistan army during the Hamid Mir assassination attempt case. Pakistani TV Audience and masses voiced their severe displeasure at GEO Network’s antics over libel towards Pakistan Army and ISI and recommended it should be banned.  As per the ground realities, GEO Network faced a mass boycott by majority of Pakistani Public refusing to further tune into Geo. Even Geo itself cried to the officials regarding Cable TV Distributors all over Pakistan not airing their channel transmission.  However, the viewership ratings for the GEO Network (both Geo News and Geo Entertainment) continued their stable trend astonishingly without any difference or losing any eyeballs!

Interestingly, soon after this, Geo News was banned intermittently; it was made sure by authorities that Geo News was not aired by any cable provider in Pakistan. But again, the ratings received through People Meters System under the name of TeleControl ran under a company, MediaLogics showed that Geo Network’s ratings had no effect whatsoever of the nationwide blanket ban and it was still ranked as the most watched channel in Pakistan.

Perplexed by this, I looked back even further and remembered the backlash Geo TV received from local advertisers and media industry because of the highly negative perception among the target audiences regarding Geo’s anti-Armed Forced behavior. If the ratings as per the Medialogic reports were “as high as the previous months” for Geo News programming then it leads to believe only either of the TWO possibilities:

Possibility A: The rating system technology, which currently is being taken as the authentic measure of media viewership in Pakistan, is seriously flawed and generating highly inaccurate results – hence misdirecting the advertisers and promoters.

Possibility B:  Geo Network and Mir Shakeel ur Rahman have once again managed to use their corrupt ways and lobby-pressures to keep the ratings in their favor by bribing and influencing the concerned officials to tilt the actual ratings at Geo’s side. 

If the latter turns out to be true, it raises some serious questions about the integrity of all those involved as well as another check in Geo Network’s book of dark deeds. This also raises a major concern for the Advertising community in Pakistan as the knowledge they are basing their campaigns that are worth Millions of Rupees can end up in smoke due to these flawed system/ratings!  

Inaam Ghar: Hit or Flop?

‘Musalmanon, tukka lagao’ are the words we are used to hearing from the controversially popular Amir Liaquat on GEO’s Ramadan transmissions. Now, he has entered another arena with the recently launched “Inaam Ghar”. This is GEO’s imitation of the highly successful show by Tariq Aziz on PTV, “Nilam Ghar”.

Even though the idea is decent and the setup is modern with current themes and effects, there is something lacking about Inaam Ghar. Maybe the concept is outdated; maybe people want something more these days or there is something bigger at play here.

Firstly, let’s understand the concept of the show, which is really simple; the audience have to answer questions and if the answer is correct, a prize is given out. Another way to win is through a lucky draw which takes place at the end of the show. The prizes are very generous thanks to the sponsors.

However, as mentioned earlier, Inaam Ghar does not have the same appeal as its predecessor. Consequently, there have been a few major flaws that have been identified. Firstly, the content is too cheesy, be it the questions or the entertainment. Secondly, the Pakistani audience is portrayed as greedy wolves looking to pounce upon a meal. This really cheapens the aura of the show. 

Last but not least, one of the major issues here is the host: Amir Liaquat Hussain. He has made this show into his personal spotlight and he never wants to relinquish it. Amir Liaquat started off as a host for religious programs and his work was highly regarded at first. Then with a combination of blunders from GEO and himself, his reputation went down the drain. In recent times, he has become something of a joke. How and why people keep watching is something beyond me. 

Similarly, his attitude with the show audience is really dismal. Insulting the audience has become a norm, so has making fun of slightly different accents or speech impairments. He also comes off as a know-it-all and extremely self-centered. His over-friendliness with the ladies is also not a redeeming quality.

Another highly controversial issue is the fact that a couple of years ago Amir Liaquat blasted GEO over a suspicious video about himself, claiming he was framed by the news network. Surprisingly, he has now rejoined GEO without any explanation whatsoever.

In a nutshell, GEO TV and Amir Liaquat have ruined a classic Tv Show which the masses really enjoyed when it operated in all its glory under Tariq Aziz. Now it has lost its charm by a combination of cheap party tricks and a host to match. A fair amount of people still do watch the show, but that might just be because of the lack of quality entertainment on Pakistani Television.