Monday, July 7, 2014

The Mysterious Case of Geo Network’s Ridiculously Exaggerated TV Ratings

Let us go back a couple of months when Geo News publicly criticized the Pakistan army during the Hamid Mir assassination attempt case. Pakistani TV Audience and masses voiced their severe displeasure at GEO Network’s antics over libel towards Pakistan Army and ISI and recommended it should be banned.  As per the ground realities, GEO Network faced a mass boycott by majority of Pakistani Public refusing to further tune into Geo. Even Geo itself cried to the officials regarding Cable TV Distributors all over Pakistan not airing their channel transmission.  However, the viewership ratings for the GEO Network (both Geo News and Geo Entertainment) continued their stable trend astonishingly without any difference or losing any eyeballs!

Interestingly, soon after this, Geo News was banned intermittently; it was made sure by authorities that Geo News was not aired by any cable provider in Pakistan. But again, the ratings received through People Meters System under the name of TeleControl ran under a company, MediaLogics showed that Geo Network’s ratings had no effect whatsoever of the nationwide blanket ban and it was still ranked as the most watched channel in Pakistan.

Perplexed by this, I looked back even further and remembered the backlash Geo TV received from local advertisers and media industry because of the highly negative perception among the target audiences regarding Geo’s anti-Armed Forced behavior. If the ratings as per the Medialogic reports were “as high as the previous months” for Geo News programming then it leads to believe only either of the TWO possibilities:

Possibility A: The rating system technology, which currently is being taken as the authentic measure of media viewership in Pakistan, is seriously flawed and generating highly inaccurate results – hence misdirecting the advertisers and promoters.

Possibility B:  Geo Network and Mir Shakeel ur Rahman have once again managed to use their corrupt ways and lobby-pressures to keep the ratings in their favor by bribing and influencing the concerned officials to tilt the actual ratings at Geo’s side. 

If the latter turns out to be true, it raises some serious questions about the integrity of all those involved as well as another check in Geo Network’s book of dark deeds. This also raises a major concern for the Advertising community in Pakistan as the knowledge they are basing their campaigns that are worth Millions of Rupees can end up in smoke due to these flawed system/ratings!  

Saturday, July 5, 2014

LG unveiled the World’s first Curved OLED TV in Pakistan

LG Electronics unveiled the World’s First Curved OLED TV for the first time in Pakistan.The revolutionary display caught the attention of all attending media and shoppers at a busy lavish mall in Karachi. Captivated by the depth of the display and the unique television-shape, the audience was treated to a product overview that highlighted the innovative product features of the CURVED OLED TV.

Crowds gathered to admire the CURVED OLED TV (55EA9800) which features perfect contrast, absolute motion clarity and a display that produces a pristine image no matter the viewing angle. LG Electronics also showcased comprehensive range of ULTRA HD TVs by adding the screen size 55”& 65”(LA9700)to the existing 84” ULTRA HD, completing a product line-up that signals the brand’s commitment to premium design and ground-breaking technology.
“The Home Entertainment sector is fueled by constant change and growth with new products entering the market every day. LG is committed to lead that growth, offering the latest and innovative entertainment products to enhance your entertainment experience in Pakistan,” said Mr. Michael Ha, Director of LG Electronics Pakistan. “We’re in a strong market position globally, carving out a reputation of delivering technology solutions that matter to you. The user experience with the CURVED OLED TV is unique to anything else in the market right now. Our main goal and is to deliver products that make life better for you.”
The World’s First CURVEDOLED TV pixels light themselves, instead of relying on a lamp or backlight. This makes color and light representations far more accurate than ever before. 4.3mm screen size immersed superior color expression, generate less heat and use less electricity. OLED TV has the most perfect viewing angle. No distortions. The World’s First CURVED OLED TV combines LG’s exceptional 4 Color pixel WRGB and HD technologies, enabling it to produce infinite contrast ratio and resolution which 1000 times faster than regular FULL HD LED.
The design of the television won the Red Dot design: best of the best award in March followed by multiple Quality and Performance awards from TÜV Rheinland and Intertek.
LG will continue to solidify its position as a provider of “first ever” products by developing a range of industry leading OLED TVs.